Step, Clap, Go!, 2011 — Bad News from the Bronx produced by OCTV
To whoop it up in commemoration of the Target GO! International program’s fifth anniversary, the slick masterminds of Opening Ceremony recruited the Bronx’s very own Bad News champion step team to devise this celebratory routine with each member tricked out in re-released looks from the GO! International Designer Collective—which has hitherto collaborated with 17 designers including Luella, Paul & Joe (by Sophie Albou), Behnaz Sarafpour, Proenza Schouler, Libertine (by Johnson Hartig), Alice Temperley, Erin Fetherston, Jovovich-Hawk (by Milla Jovovich and Carmen Hawk), Rogan, Richard Chai, Jonathan Saunders, Thakoon, Rodarte and Zac Posen.
Launching this evening exclusively at the Ace Hotel, Target is resurrecting 34 of the past five years’ best-loved dresses for a limited time… so Step, Clap, Go (and get ‘em) nationwide on March 13!
Creative Direction Humberto Leon
Producer Rory Satran
Director Bruce Thierry Cheung
Editor Andinh Ha
Art Direction Su Barber
Styling Daria Radlinski
Hair & Make-Up, Animation Kate Tsang
Styling Assistance Enid Peralta
Cinematography Pedro Gomez Millan
Shot at Milk Studios, New York
Special thanks to Converse, Kevin Holmes, Gina Salamone, Streeter Phillips, Sofia Cavallo, Spike Jonze, Kathy Minh Bach, Carol Lim, Humberto Leon